Evaluation Question 5

While making our opening sequence we had to ensure that we developed codes and conventions so that our target audience were attracted to the opening sequence. When planning our opening sequence we had to consider the types of props and costumes that would attract our main target audience. For exmaple in the begining of our  sequence we had our main character the victim of bloody mary, laying on the floor dead with blood and sharp pieces of broken mirror scattered around her. When we were getting feedback from our audience they said that the blood on the hands signify the horror genre and the fact that she was a young girl can be compared to other horror movies. Most horror movies has a pro-antagonist and a antagonist, in our movie we also had both the pro-antagonist (the young vulnerable and naive girls, who did nothing to effet the antagonist) and the antagonist (Bloody Mary the villain who is after the three girls).
After showing our audience our opening sequence, we got feedback saying that the shots used in the opening sequence didn't really link in with horror/thriller genre except for the close ups which showed emotions and expression which had a impact on the audience. They suggested that hidden shots may be a good idea for this story line, to portray that the villian is stalking its victims. Maybe this was  something we should have considered, because this type of shot could really effect how viewers perceive our opening sequence.  
Editing is a important part when making the film, it will help bring the whole opening sequence together. Using background music and sound effects, it will help attract the audience. The editing software Adobe Premiere will help us control the tempo and volume of the background music, this can be really effective because it can help create suspense for the viewers but also make the action more interesting along with the sound effects. 
Also from our audience research we found that this idea was unique because it was something different and couldn't be compared to another movie on the spot, so for a few viewers they would expect something good because its so unique. The fact that its different compared to typical horror thriller movies will help attract the target audience.


A title like this may attract our target
audience 

For the poster idea, I would definitely use the colour red and black as the color scheme, mainly because red is associated with blood and bloody Mary, so it would make sense to use these colors. Black is the colour of power and used in mass can be shown as unfriendly and intimidating, Bloody Mary is a intimidating character as she is partially invisible to the audience, the only visible thing about her are her actions. Red signifies strength and draw attention to itself, a bit like the danger in this movie. This is similar to other horror/thriller posters and I would hope that this would attract them to watch our horror thriller film. 

The movies that would interest my target audience would be movies involved with thrill, which has a element of horror. Movies they may have watched in the last year would be Insidious 2, The Conjuring and Mama. They are movies which can be realated to the movie that we are making, they have a supernatural element to it, and hopefully ours would be different compared to the typical horror movies. I would expect most of the target audience to have a good understanding of what a good horror movie is and would have hopefully watched a varied amount of thrillers, to know what thrillers are and so our movie lives up to there expectation.
The themes that our movie will cover will consist of mystery, suspense, blood, supernatural, not knowing the next step. To create mystery and suspense I would use the tempo and volume of the music as it will help create the atmosphere, also close ups of characters will show there reaction and emotion which help set the scene and keep the audience in the dark about whats going to happen next.

Paranormal activities is a film that is closely compared to our film, only because also in there movie there villian is also invisible and causes harm to a innocent family, in our case its a group of friends. Paranormal Activities is a highly looked movie and there have meen many movies made, they also use the black and red colour scheme and it looks horror style and suits the sub genre.